In order to learn innovative marketing concepts and promote the high-quality development of chair industry enterprises, on November 24th, the Zhejiang Chair Industry Association hosted the "Chair Marketing Breakthrough and Innovative R&D Training Conference". Zhang Huazhong, Secretary General of the Zhejiang Chair Industry Association, and representatives of more than 60 member enterprises attended the training conference.
In today's increasingly competitive social environment, marketing and innovation have become the main battlefields of enterprise competition. How to meet customer and market needs, coordinate departments and resources, establish organizational mechanisms, follow scientific and systematic research and development processes, and coordinate teams to efficiently promote project research and development has become an important issue that modern enterprises must face. The association invited Chen Chunjie, General Manager of the Brand Business Unit of the Green Home R&D and Design Center, Du Zhen, General Manager of the Product Business Unit of the Green Home R&D and Design Center, and Liu Haofeng, Brand Marketing Advisor of the Green Home R&D and Design Center, to provide analysis and answers for enterprise representatives.
At the training meeting, Professor Liu Haofeng discussed the three major pain points of foreign trade outsourcing in the chair industry, combined with relevant case studies, and led everyone to observe and inspire their thinking. He also comprehensively interpreted the seven core modules of system brand marketing. Help everyone identify gaps, fill gaps, and achieve marketing breakthroughs.
